数字经济背景下乡村旅游商业模式创新路径研究

Research on the Innovation Path of Rural Tourism Business Model Under the Background of Digital Economy

在数字经济背景下,乡村旅游如何才能适应数字化发展,顺利实现转型升级,建立与之相匹配的商业模式,是当前乡村旅游业关注的重点。基于此,文章探讨了数字化背景下乡村旅游业的发展价值。同时分析了数字经济背景下乡村旅游商业模式中存在的问题,包括缺少个性化产品和服务,运营模式不健全,缺乏专业人才等。并针对这些问题提出了解决对策,旨在推动乡村旅游商业模式的创新,为实现乡村经济振兴“添砖加瓦”。

In the context of digital economy,how to adapt to digital development,successfully achieve transformation and upgrading,and establish a matching business model is the focus of the current rural tourism.Based on this,this paper discusses the development value of rural tourism under the digital background.At the same time,this paper analyzes the problems existing in the business model of rural tourism under the background of digital economy,including the lack of personalized products and services,the imperfect operation mode,and the lack of professional talents.In view of these problems,solutions are put forward,aiming at promoting the innovation of rural tourism business mo del and contributing to the revitalization of rural economy.