数字赋能城市文化品牌建设路径研究

Research on the Path of Digital Empowerment for Urban Cultural Brand Building

近年来,随着文化数字化战略不断向纵深推进,数字技术在推动中华优秀传统文化创造性转化、创新性发展方面发挥了关键性作用。数字时代下,推动数字赋能文化、文旅、文产三大板块,探索有应用场景、有市民体验、有具象成果、有市场效益的城市文化品牌新路径,对于坚定文化自信、实施中华文明探源工程、为文化品牌注入时代价值,具有重大而深远的意义。

In recent years,with the continuous advancement of cultural digitization strategies,digital technologies have played a crucial role in promoting the creative transformation and innovative development of outstanding traditional Chinese culture.In the digital era,driving the digital empowerment of culture,tourism,and cultural industries has become pivotal.Exploring new paths for urban cultural branding that have practical applications,meaningful citizen experiences,tangible outcomes,and market benefits holds significant and far-reaching importance in enhancing cultural confidence and infusing cultural brands with contemporary value.