消费的解放与意义的追寻——作为自我实践的消费如何可能

The Liberation of Consumption and the Pursuit of Meaning:How Is Consumption as Self-Practice Possible

在匮乏社会,绝大多数人的消费束缚于“需要”的满足。随着自由支配收入和自由时间的增长,消费如果摆脱资本逻辑的宰制,就可能摆脱被束缚的状态而获得解放。解放了的消费要面对的不再是“如何活”,而是“为什么活”,也即生命的意义和价值的问题,由此,消费活动将成为一种以自我实现为取向的自我实践。这种实践活动不再是功利性或工具性的,而是以活动自身为目的的;不再是单向度的,而是全面而丰富的;不再是刻板化的,而是个性化的。并且在这种自我实践中,消费和生产不再呈现为分离的两端,而是合而为一。以自我实现为取向的、作为自我实践的消费活动,只有在相互给予承认的主体间协作关系中,也即只有在真正的共同体中才能展开和实现。

In a society of scarcity,most of the people′s consumption is bound to the satisfaction of their″needs″.With the growth of disposable income and free time,if we break free from the domination of capital logic,consumption may get rid of the bound state and be liberated.The liberated consumption no longer faces the question of″how to live″,but the question of″why to live″,namely,the meaning and value of life.As a result,consumption activities will become a self-practice oriented to self-realization.Such practical activities are no longer utilitarian or instrumental,but aim at the activities themselves;not one-dimensional,but comprehensive;not rigid,but personalized.And in this self-practice,consumption and production are no longer separate ends,but merge into one.Self-realization-oriented consumption activities as self-practice can only be developed and realized in the cooperative relationship between the subjects who give mutual recognition,that is,only in the real community.