现代物流企业服务质量的提升策略探析

Analysis of Strategies for Improving the Service Quality of Modern Logistics Enterprises

近年来,随着我国电子商务平台的全面覆盖,市场中出现了许多快递企业,推动了快递行业的发展。在此背景下,尽管快递行业呈现出良好的发展态势,但物流服务质量参差不齐,消费者会结合自身的快递服务体验,挑选最为满意的快递品牌,所以怎样提升物流服务质量和消费者满意度,加强客户黏性,是现阶段物流企业需要深入探究的问题。基于此,文章以现代物流企业服务质量的提升策略为主要研究内容,对物流服务质量的概念、主要功能进行分析,并结合现阶段物流企业服务质量存在的主要问题制定了相应的解决措施,旨在推动我国物流行业实现更好发展。

With the comprehensive coverage of e-commerce platforms in China,many express delivery companies have emerged in the market,driving the development of the express delivery industry in recent years.In this context,despite the good development trend of the express delivery industry,the quality of logistics services varies.Consumers will choose the most satisfactory express delivery brand based on their own express service experience.So how to improve the quality of logistics services and consumer satisfaction,strengthen customer stickiness,is a problem that logistics enterprises need to deeply explore at present.Based on this,this paper focuses on the improvement strategies of modern logistics enterprise service quality,analyzes the concept and main functions of logistics service quality,and formulates corresponding solutions based on the main problems of logistics enterprise service quality at present,aiming to promote the better development of China's logistics industry.