乡村菜鸟驿站建设分析

Analysis on the Construction of Rural Cainiao Stations

1998年,中国第一笔网上交易的成功打破了实体购物的传统贸易体系,中国网络市场贸易迎来了无比广阔的前景,各种以营利为目的的网购活动层出不穷,据统计,2020年天猫“双十一”购物狂欢节活动期间的成交额达到4 982亿元,与上一年相比,增幅为85.6%,其中超过500个品牌的成交额过亿。文章基于乡村菜鸟驿站建设分析,旨在让经济发展较慢地区与经济快速发展地区之间建立起物流运输纽带,把经济发展思路、措施带到经济不发达地区以带动其发展,跟上发达城市的脚步,减缓人们过多涌入城市和地区发展高度不平衡的社会发展趋势。

In 1998,the success of China's first online transaction broke the traditional trading system of physical shopping.After more than ten years of ups and downs,China's online market trade has ushered in an extremely broad prospect,with various online shopping activities for profit emerging one after another.According to statistics,the transaction volume reached 498.2 billion yuan during the 2020 Tmall Double Eleven Global Carnival,with an increase of 85.6%compared to 2019,and the transaction volume of over 500 brands exceeded 100 million yuan.Based on the construction of rural Cainiao stations,this paper aims to establish a logistics and transportation link between areas with slower economic development and areas with rapid economic development.It aims to bring economic development ideas and measures to underdeveloped areas,in order to drive their development to keep up with the pace of developed cities,slow down the influx of laboring people into cities across the country,and alleviate the social development trend of highly imbalanced regional development levels.