乡村振兴背景下农村文化传播路径研究

A Study on the Communication Path of New Rural Culture under the Background of Rural Revitalization

改革开放以来,社会主义市场经济取得了快速发展,乡村经济日渐壮大起来,农民的物质生活日益丰富。然而伴随农村经济的建设与发展,乡村文化传播有时呈现出乏力状态。党和国家高度重视乡村文化建设工作,在中央工作会议中提出文化振兴战略,将乡村文化建设纳入到国家发展战略的范畴中。本文结合农村文化建设的内涵及原则,明确农村文化建设所存在的问题,提出打造农村文化传播载体与机制、提高农民文化传播的主动性、加强农村文化队伍的建设等策略,更好地助推农村文化持续、健康发展。

Since the reform and opening up,the Socialist market economy has achieved rapid development,the rural economy has grown stronger and stronger,and the material life of farmers has become increasingly rich.However,with the construction and development of rural economy,the dissemination of rural culture continues to show fatigue and weakness.The Party and the state attach great importance to the construction of rural culture,and proposed a cultural revitalization strategy at the Central Work Conference,incorporating rural cultural construction into the scope of the national development strategy.This article combines the connotation and principles of rural cultural construction,clarifies the problems existing in rural cultural construction,proposes strategies such as creating rural cultural dissemination carriers and mechanisms,enhancing the initiative of farmers in cultural dissemination,and strengthening the construction of rural cultural teams,in order to better promote the sustainable and healthy development of rural culture.