文化资本视域下非遗文化产业发展路径研究

Development Path of Intangible Cultural Heritage Industry from the Perspective of Cultural Capital

为了解决非遗文化产业发展停滞的问题,探究符合我国国情的非遗文化产业资本运作发展路径。通过将非遗文化资源转化为能够带来经济效益的文化资本,为非遗文化产业在新时代背景下的发展提供可行的解决方案。以文化资本理论为指导,通过分析文化资本理论与非遗文化产业的关系,探究文化资本视域下非遗文化资本构成,探讨市场经济下非遗文化产业的资本运营及面临的挑战,并构建非遗文化产业的质量评价体系,并结合AHP层次分析法对文化资本视域下非遗文化产业的各项指标进行量化分析。提出了围绕文创设计、数字技术、服务设计三个维度展开的多通道发展路径,为后续非遗文化提供了新的活力。

At present,the development of the intangible cultural heritage industry is stagnant.The work aims to explore a capital operation and development path of the intangible cultural heritage industry in line with China's national conditions and provide feasible solutions for the development of the intangible cultural heritage industry in the new era by transforming intangible cultural heritage resources into cultural capital that can bring economic benefits.Under the guidance of cultural capital theory,by analyzing the relationship between cultural capital theory and intangible cultural heritage,the work explores composition of intangible cultural heritage capital from the perspective of cultural capital,discusses the capital operation of the intangible cultural heritage industry and the challenges faced by it under the market economy,establishes a quality evaluation system of the intangible cultural heritage industry,and conducts a quantitative analysis on various indicators of the intangible cultural heritage industry from the perspective of cultural capital by combining the analytic hierarchy process(AHP).A multi-channel development path centering on three dimensions of cultural and creative design,digital technology and service design is proposed,which provides new vitality for the subsequent development of intangible cultural heritage.