护眼灯品牌与价格比对分析

Comparative Analysis of Eye Protection Lamp Brands and Prices

本文以开展企业调研和消费者调查研究为抓手,通过开展国内外护眼灯品牌与价格比对分析,从质量基础、技术创新、品牌认知、品牌传播、品牌销售、消费者感知评价、价格影响因素等方面着手,分析比对国内品牌与国外知名品牌的差异情况,探寻促进国内护眼灯品牌可持续发展的路径。

This article focuses on conducting enterprise research and consumer survey research,and conducts comparative analysis of domestic and foreign eye care lamp brands and prices.Starting from the aspects of quality foundation,technological innovation,brand awareness,brand communication,brand sales,consumer perception evaluation,and price influencing factors,it analyzes the differences between domestic brands and well-known foreign brands,and explores the path to promote the sustainable development of domestic eye care lamp brands.