新时代中国电影“丝路传播”的亚洲市场观——兼论中国电影对外传播的关键变量

The Asian market view on Chinese film“Silk Road Communication”in the new era:also on the key variable in Chinese film’s international communication

中国电影在过去的几十年中不断经历着蜕变和发展,不仅在国内市场上大放异彩,而且在国际市场上赢得了越来越多的关注和赞誉,如今已成为国际电影市场的一股重要力量。虽然中国电影的对外传播离不开政府主导下一系列政策的支持,但是厘清其商业本质则更加有利于弥补政府主导的“推介型”电影对外传播模式的不足,促使中国电影分阶段、有步骤地走向更为广阔而富有潜力的国际市场,而其中的关键步骤就是必须获得在文化亲缘与政经地缘关系上都具有合作价值与开拓空间的亚洲市场。

Chinese films have undergone constant transformation and development over the past few decades and have now become an important force in the international film market,not only shining in the domestic market but also winning more and more attention and praise in the international market.The international communication of Chinese films cannot be separated from a series of policies and measures led by the government.However,further clarification of the commercial nature of the films is more conducive to making up for the limitations of the government-led international communication mode of“promotion”films,leading Chinese films into a broader and more potential international market step by step.The key step is to gain access to the Asian market that has broad room for cooperation and exploration,in terms of cultural,political,economic,and geographical relations.