摘要
跨境电商产业的快速发展,为商务英语专业人才带来创新创业上的新契机。为输送高质量的跨文化交际类人才,各大院校需要进行具体的分析,保障人才供给和需求相互对接。对此,立足跨境电商行业转型的背景下,结合商务英语人才的需求,探索商务英语专业人才培养方式创新策略,提出强化学生创新创业能力的方法,解决商务英语专业教学实践中遇到的问题,为人才培养提供新的方案和参考。
The rapid development of cross-border e-commerce industry has brought new opportunities for innovation and entrepreneurship for business English professionals.In order to transport high-quality cross-cultural communication talents,major universities need to conduct specific analysis to ensure that talent supply and demand are interconnected.In this regard,based on the transformation of the cross-border e-commerce industry and the needs of business English talents,we explore innovative strategies for cultivating business English professionals,propose methods to strengthen students'innovation and entrepreneurship abilities,solve problems encountered in teaching practice of business English majors,and provide new solutions and references for talent cultivation.
作者
李真真
LI Zhen-zhen(Zhengzhou Business University,Gongyi Henan 451200,China)
出处
《湖北开放职业学院学报》
2023年第23期22-23,26,共3页
Journal of Hubei Open Vocational College
基金
河南省哲学社会科学规划项目“‘十四五’时期河南构建现代文化产业体系的路径与对策研究”(项目编号:2021ZT40)。
关键词
跨境电商
商务英语
创新创业能力
cross-border e-commerce
business English
innovation and entrepreneurship ability
