我国公共图书馆服务品牌影响力评价指标体系构建与测评研究

Research on the Construction and Evaluation of the Index System of Public Library's Service Brand Influence in China

[研究目的]对我国公共图书馆服务品牌影响力展开评价,揭示我国不同地区公共图书馆服务品牌建设水平及存在的问题,以期为我国公共图书馆事业的发展提供参考。[研究方法]通过文献梳理与专家意见征询构建起包括品牌基础设施、品牌发展资源、品牌服务质量、品牌传播推广等4个维度的公共图书馆服务品牌评价指标体系,并运用熵权TOPSIS法对我国40家副省级以上公共图书馆的服务品牌发展水平展开测评。[研究结论]研究表明,经济发达地区公共图书馆以及省级公共图书馆的服务品牌影响力相对更为突出,个别副省级图书馆也同样表现优异;服务品牌影响力评分结果与第六次全国县级以上公共图书馆评级结果相近但不完全等同。

[Research purpose]This paper evaluates the service brand influence of Chinese public libraries and reveals the level of their brand construction and the existing problems in different regions in order to provide reference for the development of Chinese public library cause.[Research method]Through literature review and expert opinion consultation,a public library's service brand evaluation index system is constructed,including 4 dimensions of brand infrastructure,brand development resources,brand service quality and brand communication and promotion.The entropy weight TOPSIS method is used to evaluate the service brand development level of 40 public libraries above the sub-provincial level.[Research conclusion]The service brand influence of public libraries in economically developed areas and provincial public libraries is more prominent.Some sub-provincial libraries also perform well.The results of service brand influence rating are similar to but not completely equivalent to the results of the sixth national public library rating at or above the county level.