中国高校外宣话语的及物性身份特征研究

Chinese Universities’Identities and Transitivity in International Communication

利用LancsBox语料库分析软件工具,对中国高校英语简介话语中的及物性展开研究,结果表明,中国高校英语简介话语中常用物质过程与关系过程来建构自己的身份,并辅以心理过程进行补充说明。其外宣话语身份特征呈现以下特点:高水平及历史悠久的中心性特征,具有趋同性,缺乏异质性;服务于学生与社会的身份特殊性,但较少使用具有亲和力的微观叙述;锐意创新的发展性特征,但鲜有关注共情的话语叙事。基于此,提高中国高校外宣能力,应建设有中国特色的高等教育的国际传播叙事框架,讲述真实的中国高校故事,将宏大叙事与微观叙事相结合,以此来更好地对外宣传和吸引世界目光。

From the perspective of transitivity,with the use of LancsBox this paper analyzes the corpus of Chinese Top 100 universities’introductions.The study revealed that universities in China build their identities utilizing material process and relational process,and meanwhile elaborate with mental process.Among the pro⁃cesses,the creative,transformative feature from material process and the intensive,possessive feature from relational process are the most frequently used ones.The results show that Chinese universities’identities have fol⁃lowing characteristics:high level and long history but lack of heterogeneity;serving students and society but us⁃ing less micro narrative;developing innovation but paying less attention to empathy discourse.Therefore,in or⁃der to improve the ability of international communication,the narrative framework with Chinese characteristics should be constructed in order to tell the story of true and real Chinese universities and combine the macro narratives with micro narratives,so that they can attract more attention all over the world.