微传播视域下大学生思想政治教育有效性探究

Research on the Effectiveness of College Students'Ideological and Political Education from the Perspective of Micro-communication

进入新时代,传播速度快、信息来源广、传受互动强的微博、微信、微视频、微电影等微媒体给高校思想政治教育工作带来新的机遇和挑战,传统的思想政治教育方式已经无法适应微传播时代的现实状况。高校可以从强化主动作为的教育引导、贯彻以生为本的教育理念、形成精炼生动的话语风格等方面入手,切实提升高校思想政治教育的有效性。

Entering the new era,micro-media such as micro-blog,wechat,micro-video and micro-film,with fast transmission speed,wide information sources and strong interaction,have brought new opportunities and challenges to ideological and political education in colleges and universities.The traditional way of ideological and political education has been unable to adapt to the reality of the micro-communication era.Colleges and universities should enhance the effectiveness of ideological and political education from the aspects of strengthening the active educational guidance,implementing the student-oriented educational concept and forming a concise and vivid discourse style.