跨文化交际视域下的定型观念探讨

Exploring Stereotypes in the Context of Interultural Communication

随着全球化的发展,跨文化交际活动日趋普遍,人们逐渐接触到不同的文化,多元文化成为时代的新特征。定型观念是一种不可避免的认知方式,在跨文化交际中也普遍存在,本文对定型观念的定义、分类等进行了深入分析,并从跨文化交际的视域下对定型观念的积极与消极作用进行了分析。笔者认为,定型观念属一个中性概念,人们应对其进行客观看待、辩证的分析,并在跨文化交际过程中应合理运用它以达成跨文化交际的最大效益。

With the development of globalization,cross-cultural communication activities have become increasingly common.People are gradually exposed to different cultures,and multiculturalism has emerged as a new characteristic of our time.Stereotypes are an inevitable cognitive approach that also prevails in intercultural communication.This article provides an in-depth analysis of the definition and classification of stereotypes,and explores their positive and negative effects from the perspective of cross-cultural communication.The author believes that stereotypes should be viewed as a neutral concept.Individuals should adopt an objective and dialectical analysis of stereotypes,and effectively utilize them in the process of cross-cultural communication to achieve maximum benefits.