数字文旅视角下区域旅游品牌形象的创意设计与传播

Creative Design and Communication of Regional Tourism Brand Image from the Perspective of Digital Literature and Tourism

数字技术的快速发展加速了数字文旅产业升级,激活了品牌形象设计与传播形态的创新,为区域旅游品牌形象设计的探索指引了新的发展方向。

The rapid development of digital technology has accelerated the upgrading of the digital culture and tourism industry,activated the innovation of brand image design and communication forms,and guided a new development direction for the exploration of regional tourism brand image design.