摘要
文章基于南通某光伏电池项目工程,依托项目营销案例,通过对整体营销过程中相关问题的探索和研究,总结了该类项目营销的特点、方法,为后期类似项目的营销提供参考。
Based on a photovoltaic cell project in Nantong and a project marketing case,this paper explores and studies relevant issues in the overall marketing process,summarizes the characteristics and methods of project marketing,and provides reference for similar project marketing in the future.
作者
杨阳
董有顺
唐旭
YANG Yang;DONG Yongshun;TANG Xu(Changjiang Seiko Steel Structure(Group)Co.,Ltd.,Lu'an 237161,China)
关键词
光伏电池
营销策略
技术解决方案
photovoltaic battery
marketing strategy
technical solutions