数字技术如何赋能文化遗产“当代表达”

How Digital Technology Enables"Contemporary Expression"of Cultural Heritage

我国的文化创意产业已经进入黄金发展期,AR、VR、3D等数字技术带来了全新沉浸式场景,也拉动了新消费,为文化遗产及其产业发展提供了更多可能性。我国可挖掘的文化遗产资源非常多,但其利用率还很低,在转化成文化创意产品方面做得远远不够。因此,数字技术如何赋能文化遗产的“当代表达”,就成了现实亟待解决的问题。通过分析,文章提出利用数字技术,还原并转译文化遗产本体;多模态互动,提升文化遗产的公共可达性;激活社会效应,成就文化遗产的产业发展等,使文化遗产焕发出当代活力。

The cultural and creative industry in China has stepped into a golden age.Digital technologies such as AR,VR,and 3D have brought about unprecedented immersive experiences and stimulated consumption,facilitating more possibilities for the development and industrialization of cultural heritage.Countless cultural heritages lie to be activated,yet few is transformed into cultural and creative products.How to empower the"contemporary expression"of cultural heritage with digital technology calls for immediate attention.To revitalize cultural heritage,following suggestions are proposed:restore and translate the ontology of cultural heritage with digital technology;enhance accessibility of cultural heritage via multi-modal interaction;activate social resources to achieve industrial development of cultural heritage,etc.