文旅融合下的“乡村美”——中国田园文化融入乡村振兴的内在逻辑及时代价值

“Rural Beauty”under the Integration of Literature and Tourism--The Internal Logic and the Value of the Times of China’s Rural Culture’s Integration into Rural Revitalization

习近平总书记在二十大报告中强调“全面推进乡村振兴”。总书记强调,“乡村振兴需要立足特色资源,因地制宜发展乡村旅游、休闲农业等新产业新业态。”农耕文化是中华优秀传统文化之根,乡土生产方式孕育了古代中国农耕文明;乡村是古代文人“炊烟袅袅、鸡犬相闻”的田园牧歌诗意呈现,田园文化是乡村旅游发展的内在支撑。本文从传统田园审美文化的价值功能出发,提出其与乡村旅游有机融合的的内在逻辑、方向及时代价值,对进一步发展文旅融合产业、推进乡村振兴,丰富党的二十大提出的“激发全民族文化创新创造活力”,对中华优秀传统文化“坚持创造性转化、创新性发展”等系列决策理论均有重要意义。

Countryside is a poetic representation of idyllic poetry in which ancient literati smoke curl up,and idyllic culture is the inner support for the development of rural tourism.This paper,starting from the value function of traditional idyllic aesthetic culture,puts forward the internal logical direction and times value of its organic integration with rural tourism,so as to further develop the culture and tourism integration industry Promoting rural revitalization and enriching the vitality of inspiring cultural innovation and creation of the whole nation proposed by the Party’s 20th National Congress are of great significance to a series of decision-making theories such as the creative transformation and innovative development of excellent traditional Chinese culture.