高校思想政治教育品牌化建设研究

Brand Building of Ideological and PoliticalEducation in Colleges and Universities

“品牌建设”是一个经济学概念,将之融入高校思想政治教育教学及实践活动之中,可以提高思想政治教育有形价值和无形价值,便于整合和优化校内外资源,提升高校思想政治教育实效,是新时代做好高校思想政治工作必然要求和有效举措。本文围绕高校思想政治教育品牌化建设意义、建设原则、建设模式及路径等内容进行分析论述,旨在增强高校思想政治教育针对性和实效性,实现立德树人根本任务。

"Brand building"is an economic concept,which is integrated into the ideological and political education,teaching,and practical activities in universities.This integration aims to enhance the tangible and intangible value of ideological and political education,optimize and maximize the utilization of internal and external resources,and improve the effectiveness of ideological and political education in universities.It serves as an effective path and requirement for successfully implementing ideological and political work in the new era.This article analyzes and discusses the connotation,construction principles,and practical approach to branding ideological and political education in universities,intending to enhance the pertinence and effectiveness of ideological and political education and achieve the fundamental task of cultivating talent with moral character.