面向文化语义表达的创意产品设计方法研究

Study on the Design Methods of Creative Product Oriented on its Cultural Semantics

文化语义表达是文化创意产品设计的关键所在。分析了目前国内文创产品设计的现状与成因,对创意产品的文化语义系统构成与语义表达层级进行了分析,从创意形式与文化意义两方面构建了创意产品的文化语义外延与内涵,并从指示、情感与象征三个层面对其视觉表达形式进行了分析;在此基础上对虎门文化创意产品设计实践案例进行了分析,总结了面向文化语义表达的创意产品设计程序与方法,为文创产品的开发设计提供参考。

The key of cultural and creative product design is to express its cultural semantics.In the paper the current situation of domestic cultural and creative product design and its drawbacks were studied,the semantic system structure of cultural and creative product was constructed via creative form and cultural significances,and its visual expression was analyzed by indication-,emotion-and symbol-level.Based on that,the Human cultural and creative product design instance was analyzed,and the design procedure and methods of cultural and creative product from the perspective of product semantics was proposed,which provide profitable conference of cultural and creative product design.