“新丑”设计中的“稚拙”

“Naivety”in the“new ugly”design

“稚拙”在艺术发展过程中蕴含着深远的美学思想,体现的是随性自然、真实纯粹的美学观。“新丑风”是近年来在设计领域引起广泛关注的一种风格,其风格特点和设计理念与“稚拙”的美学观非常契合。文章将通过“新丑风”在视觉呈现和设计理念方面的表现分析其“稚拙”感,并探讨其对设计领域的价值,以启发设计师今后的创作。

“Naivety”contains profound aesthetic ideas in the process of artistic development,reflecting a natural,authentic and pure aesthetic concept.The“new ugly”is a style that has attracted widespread attention in the field of design in recent years,and its style characteristics and design philosophy are very consistent with the“naivety”aesthetic concept.This paper will analyze the“naivety”of the“new ugly”in visual presentation and design concepts,and explore its value in the field of design,in order to inspire designers’future creations.