盐城渔耕文化与乡村旅游融合发展策略

Integration Development Path of Yancheng Fishing and Farming Culture and Rural Tourism

抓住乡村振兴战略契机,深入挖掘和充分利用渔耕文化资源,悉心打造渔耕文化旅游精品,对盐城市具有极其重要的意义。推动盐城渔旅深入融合发展,既是盐城渔耕文化活化传承的重要方式,也是盐城乡村旅游业高质量发展、打造文旅消费新热点的重要途径。根据盐城渔耕文化旅游发展目标,设计渔耕文化旅游产品,提出相应的保障措施。

Seizing the strategic opportunity of rural revitalization,deeply exploring and fully utilizing fishing and farming cultural resources,and meticulously creating high-quality fishing and farming cultural tourism products are of great significance for Yancheng City.Promoting the deep integration and development of Yancheng s fishing and tourism is not only an important way to activate and inherit Yancheng s fishing and farming culture,but also an important way to promote the high-quality development of Yancheng’rural tourism industry and create a new hot spot for cultural and tourism consumption.According to the development goals of Yancheng fishing and farming culture tourism,this paper designs fishing and farming culture tourism products,and proposes corresponding guarantee measures.