基于算法推荐的个性化广告传播研究

Research on algorithm-based personalized advertising dissemination

随着信息技术的迅速发展和互联网的广泛应用,个性化广告已成为广告行业的发展趋势。随着大数据技术的快速发展,基于算法推荐的个性化广告推荐技术越来越受到人们的关注。文章探讨基于算法推荐的个性化广告传播技术,包括算法推荐的原理、算法的分类、算法的实现流程和效果评估等。

With the rapid development of information technology and widespread use of the internet,personalized advertising has become a trend in the advertising industry.Alongside the fast-paced advancement of big data technology,algorithm-based personalized advertising recommendation techniques have gained increasing attention.This paper aims to explore the research on algorithm-based personalized advertising dissemination,including the principles of algorithm recommendation,classification and selection of algorithms,the process of algorithm application,and effectiveness evaluation.