数字时代在线社会网络能否提升居民低碳行为?——基于低碳认知的中介效应

In the Digital Era Can Online Social Network Improve Residents’Low-carbon Behavior?:Mediating effect based on low-carbon cognition

在中国实现“双碳”目标过程中,鼓励和引导居民主动践行低碳行为迫在眉睫。本文旨在考察在线社会网络对居民低碳行为的影响机制和低碳认知的中介作用。研究结果表明,网络规模和关系强度作为衡量在线社会网络两个维度,对居民私域和公域居民低碳行为均有显著的正向促进作用。低碳认知在在线社会网络与低碳行为之间起到中介作用,说明在线社会网络通过多渠道信息汲取和关键信息获取,显著提高了居民在私域和公域的低碳行为。有必要为公众培养良好运行的社会交往空间,促进居民在线交往频率和关系渠道,同时借助社交平台广泛宣传和普及低碳知识。

In the process of achieving China’s“dual carbon”goals,it is urgent to encourage and guide residents to actively practice low-carbon behaviors.The influence mechanism of online social networks on residents’low-carbon behavior and the mediating role of low-carbon cognition were examined.The results show that network scale and relationship strength,as two dimensions of measuring online social networks,have significant positive effects on the low-carbon behavior of residents in both private and public domains.Low-carbon cognition plays a mediating role between online social networks and low-carbon behaviors,indicating that online social networks significantly improve residents’low-carbon behaviors in the private and public domains through multi-channel information extraction and key information capture.It is necessary to cultivate a well-functioning social communication space for the public,promote the frequency and relationship channels of residents’online communication,and widely publicize and popularize low-carbon knowledge through social platforms.