长城体育文化传承困境与纾解路径

The Dilemma and Relief Path of the Great Wall Sports Culture Inheritance

基于文化再生与文旅融合视角,文章运用文献资料法和综合分析法对长城体育文化传承与发展存在的问题进行分析。研究认为,在长城体育文化传承与创新上存在文化资源挖掘不足、军事体育文化呈现不足、户外体育文化形式单一、文化运营与转化人才匮失。结合非物质文化系统保护、创新性发展与创造性转化理念,提出强化保护与规划、丰富内涵创新展示、完善户外赛事体系、打造长城IP体育精品赛事、数字驱动发展等为产业融合提供内生动力。

Based on the perspective of cultural regeneration and cultural tourism integration,we analyzed the problems existing in the inheritance and development of Great Wall sports culture by using the methods of document literature and comprehensive analysis.The research showed that there are some deficiencies in the inheritance and innovation of Great Wall sports cultures,such as insufficient excavation of cultural resources,inactive military sports culture,single form of outdoor sports culture,and lack of high-quality talents for cultural operation.Combined with the concept of cultural construction in the new era,we put forward some countermeasures,such as unified planning and collaborative layout,enriching connotation and innovative display,protruding connotation,improving outdoor event system,building Great Wall IP sports boutique events,digital-driven development and providing endogenous power for industrial integration.