基于符号修辞学的联合创新产品设计方法研究

Design Method of Joint Innovation Products Based on Semiotic Rhetoric

目的 从符号修辞学的视角出发,采用一种结合观察法和特征点列举法的联合创新方法,以文化办公用品为本体,吉祥符号为喻体进行设计,旨在探索产品设计类型领域的新思路。方法 设计流程分为3个阶段,包含观察、列举和联结。通过文献研究、实地考察等方法,对喻体与本体进行类别统计、归纳、分类,并结合观察法从人机工程学的人、机、环境三大系统出发,对吉祥符号和文化办公用品进行文本记录。使用特征点列举法列出记录的事物特征。提取事物关键符号并针对性地结合设计中常用的5种符号修辞方法,包括明喻、隐喻、转喻、提喻和讽喻,进行符号修辞格类型的文本编写和符号联结。结论 以设计案例证实,并结合几种方法的联合创新,具有显著的可操作性和应用效果,能够帮助设计师在分类的系统关系中选取符号,辅助设计师进行产品的创新设计。

The work aims to design with cultural office supplies as the ontology and auspicious symbols as the figura-tive body from the perspective of symbolic rhetoric by a joint innovation method which combines observation method and feature point enumeration method,to explore new ideas in the field of product design types.The design process was di-vided into three stages:observation,enumeration and connection.Through literature research,field investigation and oth-er methods,category statistics,induction and classification of metaphor and ontology were carried out,and combined with observation method,text records of auspicious symbols and cultural office supplies were carried out from the three systems of human,machine and environment of ergonomics.Feature point enumeration was used to list the characteristics of the things recorded.Key symbols of things were extracted and targeted combined with five commonly used symbolic rhetoric methods in design:simile,metaphor,metonymy,synecdoche and allegory,and the text writing and symbol con-nection of the type of symbolic rhetoric were carried out.The design case proves that the joint innovation of the above methods has remarkable operability and application effect,which can help designers select symbols in the classified sys-tematic relationship and assist designers in the innovative design of products.