共生理论视域下的堆锦文创产品开发策略探析

Product Development Strategy of Duijin Cultural and Creative Products from the Perspective of Symbiosis Theory

目的 从共生理论出发,提出上党堆锦文创产品开发策略,以实现堆锦及其文创产品的对称性互惠共生发展。方法 通过调研分析堆锦工艺及其相关文创产品的开发设计现状,评析堆锦工艺及文创产品的共生状态。从共生的角度梳理堆锦文创产品的共生单元及其已有的、待生成的共生界面,探究上党堆锦文创产品的开发思路。结论 上党堆锦文创产品开发设计中存在共生度不足、共生界面缺乏系统性、共生状态不理想的问题,其潜力远未得到充分发挥。堆锦文创产品开发中应注重在增加共生能量、强化共生界面、优化共生环境、拓展共生领域等方面尝试开拓文创产品开发设计的新思路、新途径。

The work aims to propose a development strategy of Shangdang Duijin cultural and creative products based on the symbiosis theory to realize the symmetrical reciprocal symbiotic development of Duijin and its cultural and crea-tive products.Through the investigation and analysis of the development and design status of Duijin process and related cultural and creative products,the symbiotic status of Duijin process and cultural and creative products was evaluated.From the perspective of symbiosis,the symbiotic units of Duijin cultural and creative products and their existing and pending symbiotic interfaces were sorted out,and the development ideas of Shangdang Duijin cultural and creative prod-ucts were explored.In the development and design of Shangdang Duijin cultural and creative products,there are problems such as insufficient symbiosis,lack of systematic symbiosis interface,and unsatisfactory symbiotic state,and its devel-opment potential is far from being realized.In the development of Duijin cultural and creative products,the attention should be attached to increasing symbiotic energy,strengthening symbiotic interfaces,optimizing symbiotic environ-ments,and expanding symbiotic fields to try to develop new ideas and new ways of cultural and creative product devel-opment and design.