湘昆旅游符号建构:潜质挖掘、场域再制与产业带动

Construction of Xiang Kun Tourism Symbols:Potential Exploration,Field Reconstruction and Industry Driving

非物质文化遗产与旅游深度融合发展对系统性保护非物质文化遗产、促进旅游业高质量发展具有重要意义。论文基于符号理论,从潜质挖掘、场域再制和产业带动三个方面对湘昆旅游符号建构进行研究。潜质挖掘可分为特色提炼、意象共生、走向前台三个步骤。场域再制应从惯习潜沉、资本催化、空间实践三方面强化湘昆旅游符号化过程。产业带动需识别湘昆文化旅游的现实困境,通过创新产品形成旅游符号文化产业链,加强符号宣导塑造湘昆文化旅游品牌等方式推动湘昆文化与旅游相互支撑、协同发展。

The deep integration of intangible cultural heritage and tourism is important for the systematic protection of intangible cultural heritage and the promotion of high-quality tourism development.Based on the symbol theory,this paper studies the construction of Xiang Kun tourism symbols from three aspects:potential exploration,field reconstruction and industry driving.The potential exploration can be divided into three steps:feature extraction,image symbiosis and going to the foreground.The field reconstruction should be strengthened in three aspects:habitual sedimentation,capital catalysis and spatial practice.In terms of industry driving,it is necessary to identify the realistic predicament of Xiang Kun cultural tourism,form a tourism symbol cultural industry chain with innovative products,strengthen symbol advocacy,and shape Xiang Kun cultural tourism brand to promote Xiang Kun culture,and tourism to support each other and develop in synergy.