国内板式定制书柜流行趋势探讨

Research on the Popular Trend of Domestic Customized Panel Bookcases

为探索国内板式定制书柜的市场现状及流行趋势,以六大知名全屋定制品牌的线上畅销书柜为研究对象,对定制书柜的纹理、色彩和风格3个维度进行定性和定量分析,并采用数据可视化的形式来表现定制书柜的门板和柜身的纹理分布、色彩运用以及搭配方式。研究表明:1)门板更倾向应用素色,而柜身更倾向应用木纹,柜身木纹使用率最高的是橡木纹,素色门板与橡木柜身是应用频率最高的组合;2)门板和柜身主要使用橙色和黄色,同时,降低饱和度,采用灰调色彩营造优雅、质感、克制和高级感,大多数门板使用高明度颜色,以获得明亮的室内空间气氛,橙、黄2个色系被频繁地应用,搭配方式丰富,常见的搭配是橙色门板与橙色柜身;3)简约、轻奢和新中式风格是目前定制书柜的主要设计风格。该研究结论以期为定制书柜的外观设计提供科学的市场依据和参考。

To explore the current market situation and popular trend of the domestic customized panel bookcase,taking the online best-selling bookcase of six well-known whole-house customized brands as the research object,the qualitative and quantitative analysis of the customized bookcase was conducted by the three dimensions of the texture,color and style.The form of data visualization was used to show the texture distribution,color application and collocation of the door panel and cabinet box of the customized bookcase.The research showed that(1)the door panel is more inclined to use plain color,whereas the cabinet box mostly prefer wood grain.The highest utilization rate of wood grain on the cabi‐net box is oak grain,and the combination of plain color door panel and oak cabinet box is the highest application frequen‐cy;(2)Orange and yellow are mainly used for door panels and cabinet boxes.At the same time,the reduced saturation and gray color are used to create elegance,texture,restraint and advanced sense.Most door panels use high brightness color to obtain a bright indoor space atmosphere.Orange and yellow color systems are frequently used,with rich match‐ing methods.The common matching is orange door panel and orange cabinet box;(3)Simplicity,light luxury and new Chinese style are the main design styles of customized bookcase at present.The research results are intended to provide scientific market basis and reference for the appearance design of customized bookcase.