长江经济带战略下景德镇日用陶瓷时尚化设计研究

Research on Fashion Design of Jingdezhen Daily-Used Ceramics under the Yangtze River Economic Belt Strategy

景德镇市是长江经济带重要成员。在个性化、圈层化消费时代,以时尚文化为驱动,深度挖掘活化长江经济带地域文化,促进景德镇日用陶瓷多元化时尚设计,意义重大。本文从地域文化符号定位与跨界合作、釉色肌理时尚化设计、家族化时尚设计三大方面,提出景德镇日用陶瓷时尚化设计策略,为其他中国日用陶瓷产区高质量发展提供灵感,共同实现陶瓷强国的伟大目标。

Jingdezhen is an important member of the Yangtze River Economic Belt.In the era of personalized and hierarchical consumption,driven by fashion culture,it is of great significance to deeply explore and activate the regional culture of the Yangtze River Economic Belt,and promote the diversified fashion design of daily ceramics in Jingdezhen.This article proposes a fashion design strategy for Jingdezhen's daily ceramics from three aspects:regional cultural symbol positioning and cross-border cooperation,glaze texture fashion design,and family style fashion design,providing inspiration for the high-quality development of other Chinese daily ceramics production areas and jointly achieving the great goal of becoming a strong ceramic country.