智能传播环境下互联网使用对乡村居民幸福感的影响

The influence of Internet use on the well-being of rural residents in intelligent communication environment

本文基于CGSS2017(2017年中国社会综合调查数据),研究在智能传播的社会背景下互联网使用频率对乡村居民幸福感的影响。运用SPSS软件,使用有序Logistic回归方法对实验数据进行分析。研究发现:互联网使用频率越高,乡村居民幸福感就越高;受教育程度越高,乡村居民幸福感就越高;性别、健康状况、参保情况和地区都对乡村居民幸福感具有显著影响。本文研究的结果对乡村振兴战略的评估和乡村居民提高生活质量的方法都具有一定的启迪作用。

Based on CGSS2017(2017 China Social Comprehensive Survey Data),in this paper the impact of Internet usage frequency on rural residents'happiness under the social background of intelligent communication was studied.SPSS software and ordered logistic regression method were used to analyze the experimental data.It is concluded that the higher the frequency of Internet use,the higher the happiness of rural residents.Besides,some other personal characteristics also have similar effects,such as:the higher the education level,the higher the happiness of rural residents;In addition,gender,health status,insurance coverage and region all have significant effects on the happiness of rural residents.The results of this study provide a reference for the evaluation of rural revitalization strategy and the methods of improving the quality of life of rural residents.