乡村振兴战略背景下符离集烧鸡的综合开发与利用

Comprehensive Development and Utilization of Fuliji Roast Chicken Under Rural Revitalization Strategy

符离集烧鸡的历史渊源可以追溯到上古时期,历经上千年的发展形成独具特色的制作工艺和风味口感。符离集烧鸡品牌打造和市场运营是全方位、多层次的研究课题,首先是对符离集烧鸡历史渊源的研究;其次是关于符离集烧鸡上、中、下游各产业环境的研究;最后是关于符离集烧鸡的文化创意研究以及符离集烧鸡的健康风味提升研究。符离集烧鸡的综合开发和利用可以采用文化与科技相融合的手段,首先打造区域地理标志与公共品牌产品;其次打造可溯源、可“背书”的生态产品;最后是打造符合现代整合营销理念的“网红产品”。

The history of Fuliji Roast Chicken can be traced back to ancient times and the chicken has formed unique manufacturing process and flavor in thousands of years.Fuliji Roast Chicken brand building and market ope-ration is a comprehensive and multi-level research topic.Firstly,the historical origin of Fuliji Roast Chicken is stu-died.Secondly,it is about the study of the upper,middle and lower industrial environment of Fuliji Roast Chicken.Finally,it is about the cultural creativity research of Fuliji Roast Chicken and the healthy flavor enhancement research of Fuliji Roast Chicken.The comprehensive development and utilization of Fuliji Roast Chicken can adopt the means of integrating culture and science and technology.Firstly,it is to create regional geographical indications and public brand products;Secondly,it is to create traceable and"endorsed"ecological products;Finally,it is to create a"net celebrity product"in line with the modern integrated marketing concept.