现代产品包装中的绿色理念研究

Research on Green Concept in Modern Product Packaging

过度包装是现代产品包装中亟待解决的典型问题,基于绿色环保和可持续发展的基本国策与要求,现代包装设计在优化改良的过程中需要适当融入绿色环保理念。在设计环节,绿色包装设计需要把握低能耗、安全性和便捷性等多项原则,以简约主义和自然主义为包装设计的基本指导理念,结合不同的产品类型和包装需求,在设计工作中实现包装材料实用价值与审美价值的最大化。

Excessive packaging is a typical problem urgently to be solved in modern product packaging.Based on the basic national policies and requirements of green environmental protection and sustainable development,modern packaging design needs to properly incorporate green environmental protection concepts in the process of optimization and improvement.In the design process,green packaging design needs to grasp the principles of low energy consumption,safety and convenience,and take minimalism and naturalism as the basic guiding concepts of packaging design,combining different product types and packaging needs to maximize the practical value and aesthetic value of packaging materials in the design work.