论地域旅游品牌视觉形象设计在安徽屏山旅游开发中的应用

The Application of Visual Image Design of Regional Tourism Brands in Tourism Development of Pingshan,Anhui Province

地域旅游品牌视觉形象是凸显地域性文化特色、提升旅游地域竞争力和影响力的重要方式。研究以安徽屏山为创作核心,通过将地域旅游品牌视觉形象设计理论与安徽屏山旅游开发结合起来,系统梳理安徽屏山地域旅游品牌视觉形象设计现状,深入分析其品牌视觉形象设计存在不足,并基于当地文化特点提供设计解决方案,打造符合安徽屏山特色的品牌视觉形象识别系统,为其他地域旅游品牌提供旅游品牌视觉形象新模式。

The visual image of regional tourism brands is an important way to highlight regional cultural characteristics,enhance tourism regional competitiveness and influence.The research takes Pingshan of Anhui Province as the core of creation,combines the visual image design theory of regional tourism brand with the tourism development of Pingshan,systematically combs the current situation of visual image design of regional tourism brand in Pingshan,and deeply analyzes the shortcomings of its brand visual image design.Based on local cultural characteristics,the paper provides design solutions,creates a brand visual image identification system in line with the characteristics of Pingshan,and provides a new model of tourism brand visual image for other regional tourism brands.