大数据背景下高校思想政治教育困境与解决方法探研

Exploration of the Dilemmas and Solutions of Ideological and Political Education in Universities under the Background of Big Data

大数据具有“大量、高速、多样、精确”的特点,推动了高校思想政治教育迈向数字化,并且对于促进思想政治教育改革创新、培养当代大学生正确的价值观念有着重要意义。但是在大数据背景下,思想政治教育也面临着部分教育者数据素养较低、大数据对学生价值观念的冲击、数据应用价值发挥不足等诸多困境。这就要求高校紧跟时代潮流,厘清思想政治教育的新特征,以及大数据对育人工作的多维影响,通过培养大数据意识、打造思政教育新模式、实现精准化管理,推动思想政治教育的革新。

Big data has the characteristics of"massive,high-speed,diverse,and precise",which has promoted the digitization of ideological and political education in universities,and is of great significance for promoting reform and innovation in ideological and political education and cultivating correct values among contemporary college students.However,in the context of big data,ideological and political education also faces many difficulties,such as low data literacy among some educators,the impact of big data on students'values,and insufficient utilization of data application value.This requires universities to keep up with the trend of the times,clarify the new characteristics of ideological and political education,and the multidimensional impact of big data on education work.By cultivating big data awareness,creating new models of ideological and political education,achieving precise management,and promoting innovation in ideological and political education.