无意识设计——深泽直人的设计哲学与启示

Unconscious Design——Naoto Fukasawa's Design Philosophy and Inspiration

以日本著名工业设计大师深泽直人的经典作品为研究对象,分析阐述其内在的设计哲学思想。他秉承“以人为本”的设计思想,开创了“无意识设计”理念,重点关注用户心理需求,通过极简设计原理的运用,构建人与物、环境之间的和谐关系,创作出诸多功能美学强大的经典巨作。这种理念给当代产品设计注入了新活力,给深陷新媒体环境下的产品设计师们带来新启示。

Taking the classic works of Naoto Fukasawa,a famous Japanese industrial design master,as the research object,this paper analyzes and expounds his inner design philosophy.Adhering to the“people-oriented”design idea,he created the concept of“unconscious design”,focusing on the psychological needs of users,and through the application of minimalist design principles,he built a harmonious relationship between people,objects and the environment,and created many masterpieces with powerful functional aesthetics.This strategy injects new vitality into contemporary product design and brings new inspiration to product designers trapped in the new media environment.