苏州数字时尚设计产业发展对策研究

Research on Development Strategies of Suzhou Digital Fashion Design Industry

数字化转型已经成为时尚产业发展的核心驱动力,本文根据苏州时尚产业的传统优势、发展现状,以及数字技术给时尚设计、生产、产品和营销等方面带来的重大变革,对苏州发展数字时尚产业提出了几个对策建议:加强政府扶持和监督、搭建数字合作共享平台、打造数字化展示和消费新场景、加大时尚品牌宣传,加强数字时尚设计与管理队伍建设。

Digital transformation has become the core driving force for the development of the fashion industry.This article is based on the traditional advantages and development status of Suzhou's fashion industry,as well as the major changes that digital technology has brought to fashion design,production,products and marketing.Several countermeasures and suggestions are put forward for the development of Suzhou's digital fashion industry:strengthening government support and supervision,building a digital cooperation and sharing platform,creating new digital display and consumption scenarios,increasing the promotion of fashion brands and strengthening the construction of digital fashion design team and management team.