基于互联网评论的南京市花海休闲农业园区使用后评价研究

On Post-occupancy Evaluation of Flower Themed Leisure Agriculture Parks in Nanjing Based on Internet Comment Data

选取南京市具有代表性的7个花海类休闲农业园区为研究对象,抓取大众点评和美团网站中对应的评论数据,利用ROST-CM6软件进行网络文本分析,结合ASEB矩阵栅格分析等方法对花海类休闲农业园区进行使用后评价分析。基于网络的POE研究结果显示:对于花海休闲农业园区,消费者最关注园区拍照体验、景观效果、门票价格以及配套设施。针对研究结果为花海类休闲农业园区提出以下提升建议:精准定位,科技赋能;合理搭配,多元活动;多维体验,情景交融;生态养护,创意营销等措施可提升未来花海类园区的运维。研究可为休闲农业园区空间品质监测评估、品质提升、微更新等提供更精准有力的理论支撑。

Select 7 representative flower themed leisure agricultural parks in Nanjing as the research objects,capture the corresponding comment data from Dianping and Meituan websites,use ROST-CM6 software for network text analysis,and use methods such as ASEB matrix grid analysis to conduct post use evaluation analysis on flower sea leisure agricultural parks.The results of online POE research show that for flowerthemed leisure agriculture parks,consumers are most concerned about the park’s photography experience,landscape effects,ticket prices,and supporting facilities.Based on the research results,the following improvement suggestions are proposed for flower themed leisure agricultural parks:Precise positioning,technology empowerment;reasonable combination and diverse activities;multidimensional experience,blending emotions and scenery;ecological conservation,creative marketing and other measures can enhance the operation and maintenance of future flower themed parks.This research can provide more precise and powerful theoretical support for the monitoring and evaluation of spatial quality,quality improvement,and micro updates in leisure agricultural parks.