非物质文化遗产产业化传承路径研究

Research on the Path of Industrialization Inheritance of Intangible Cultural Heritage

保护好、传承好、利用好非物质文化遗产,对于延续历史文脉、坚定文化自信、发展文化产业、建设社会主义文化强国具有重要意义。非遗具有消费特性、体验特性和丰富业态,但在产业化传承上还面临市场化造血能力不足、产权模糊、人才匮乏等难点,必须加快融入国家重大战略,深化与旅游产业、数字产业的有机融合,培育和推广非遗产业品牌,提升非遗产业化传承公共服务水平,加强非遗产业化传承资金支持,大力培养非遗产业化传承人才,不断开创非遗产业化传承新局面。

Protecting,inheriting and utilizing intangible cultural heritage is of great significance for continuing the historical context,strengthening cultural self-confidence,developing cultural industry and building a strong cultural country.The intangible cultural heritage has the characteristics of consumption,experience and rich formats,however,it still faces difficulties in the inheritance of industrialization,such as lack of market-oriented hematopoietic ability,vague property rights,and lack of talents.It is necessary to accelerate the integra-tion into the national major strategy,deepen the organic integration with the tourism industry and the digital industry,cultivate and prom-ote the brand of the intangible cultural heritage industry,improve the level of public service for the industrialization of intangible cultural heritage,strengthen financial support for the industrialization of intangible cultural heritage,vigorously train talents for inheriting intangi-ble cultural heritage and constantly create a new situation for inheriting intangible cultural heritage.