电商元宇宙的价值创造、要素系统与实现路径

Value Creation, Element System and Realization Path of E-commerce Metaverse

元宇宙是整合各项新型数字化技术的统摄性系统,“元宇宙+”是继“互联网+”后的新一轮信息化发展新业态,会推动经济社会的优化升级与全新发展。电子商务是连接消费信息化与产业信息化的纽带,电子商务具有庞大的消费基础与坚实的数字化条件,电子商务与元宇宙的结合是最容易实现、也是最能爆发创新与产生竞争力的领域。文章明确了电商元宇宙的产生背景与定义特征,分析了电商元宇宙运行的基本理论,揭示了电商元宇宙的价值创造源泉,构建了电商元宇宙建设的要素系统,提出了电商元宇宙实施的现实路径。

Metauniverse is a commanding system integrating various new digital technologies."Metauniverse+"is a new round of new business forms of information development after"Internet plus",which will promote the optimization,upgrading and new development of the economy and society.E-commerce is the link between consumer informatization and industrial informatization.E-commerce has a huge consumer foundation and solid digital conditions.The combination of e-commerce and the metaverse is the easiest to achieve and the most capable of generating innovation and competitiveness.The article clarifies the background and defining characteristics of the e-commerce metaverse,analyzes the theoretical basis for its operation,reveals the source of value creation in the e-commerce metaverse,constructs a system of elements for the construction of the e-commerce metaverse,and proposes a practical path for the implementation of the e-commerce metaverse.