算法推荐赋能精准思政的技术优势与实践策略

Technical Advantages and Practical Strategies of Algorithm Recommendation Empowering Accurate Ideological and Political Theory Education

算法推荐作为开启信息传播新纪元的前沿技术正推动思想政治教育走向智能化变革和创新性发展。算法推荐与思想政治教育呈现出强大关联性,即在理论逻辑上产生契合、在价值逻辑上形成互契、在技术逻辑上呈现耦合。思想政治教育既可以依托算法推荐的技术优势,聚焦教育信息的“供给—过滤—推送”环节精准发力,也可以瞄准教育过程的“识别—定制—评估与调适”环节精准施策。具体来看,就是既要以数据画像为依托,赋能思想政治教育受众的思想和行为、多元化需求以及个性化问题的精准识别;又要以受众本位为基点,赋能思想政治教育信息、话语与环境的精准定制;还要以全程跟踪为抓手,赋能思想政治教育的精准评估与调适。

Algorithm recommendation,as a cutting-edge technology to open a new era of information communication,is pushing ideological and political education towards intelligent reform and innovative development.A profound“correlation”can be found between algorithm recommendation and ideological and political education in the correspondence in theoretical logic,the mutual contract in value logic,and the coupling in technical logic.Ideological and political education will not only rely on the technical advantages of algorithm recommendation to focus on the“supplying-filtering-driving”of ideological and political theories,but also aim at the“identification-customization-evaluation and adjustment”of the educational process.Specifically,based on data portraits,it will be able to empower the audiences'ideological and political theory education concerning their thoughts and behaviors,their diversified needs and accurate identification of their personalized problems.Meanwhile,taking the audience as the base point,it will also empower the accuracy of information,discourse and environment of the ideological and political theory education.What's more,it is also necessary to follow the whole process as a starting point to empower the accurate evaluation and adjustment of ideological and political theory education.