湖北中医药行业新媒体研究报告

New Media Research Report of Hubei Traditional Chinese Medicine Industry

研究新媒体在中医药文化传播中的应用与价值。此研究首先以中医药为核心,以行业分类为标准,选择了以湖北境内中医药行业发展链中中医特色浓厚的基础医疗服务业、教育业、出版业,以及旅游业为例,收集其行业所开通的新媒体平台账号数据,进行汇总和对比;同时运用统计分析法,对这些数据进行系统、具体的统计与分析;在这些数据的基础上,进行初步总结,推论出湖北境内各类中医药行业新媒体的使用现状;并根据目前所收集到的数据,深度分析目前湖北境内中医药行业在新媒体方面的优势与不足,给予相关建议。

The application and value of new media in traditional Chinese medicine culture communication was studied.This study first took traditional Chinese medicine as the core,took industry classification as the standard,and selected basic medical service industry,education industry,publishing industry and tourism industry with strong traditional Chinese medicine characteristics in the development chain of traditional Chinese medicine industry in Hubei as examples to collect account data of new media platforms opened by these industries for summary and comparison.At the same time,statistical analysis was used to make systematic and specific statistics and analysis of these data.On the basis of these data,a preliminary summary was made to deduce the current situation of the use of new media in various traditional Chinese medicine industries in Hubei province.Based on the collected data,the advantages and disadvantages of the traditional Chinese medicine industry in Hubei Province in terms of new media were deeply analyzed,and relevant suggestions were given.