消费主义影响下青年群体过度超前消费行为探析

An Analysis of the Excessive Consumption Behavior of Youthful People under the Influence of Consumerism

在资本逻辑与消费主义叠加诱导的消费场域中,青年从对社会地位的追逐与展现、对孤独的排解与慰藉、对精致和实惠的欲望与屈服等维度出发,对自身进行消费塑造,展现出个体消费过度超前化的各类具象实践样态。部分青年身陷经济能力与消费需要相对立导致科学理性消费观丧失的消费困境,致使过度超前消费现象发生,获得感、幸福感日益降低。对此,亟须以马克思主义为指导,强化资本治理,善治数字媒介,以价值理性引领青年涵养科学的消费观,在全社会营造健康的消费氛围,全力化解资本逻辑与消费主义带来的消极影响。

In the sphere of consumption induced by the superposition of capitalist logic and consumerism,youthful people shape their consumption from the dimensions of their pursuit and display of social status,loneliness and comfort,exquisite and affordable desire and submission,exhibiting a variety of concrete patterns of individual consumption practices.Some youthful people encounter the consumption dilemma that the actual economy is opposed to the consumption needs,which leads to the loss of scientific and rational consumption concept,resulting in the occurrence of excessive corsumption and the decreasing sense of actual gain and happiness of people.In this regard,it is urgent to adopt Marxism as a guide,strengthen the governance of capital and good governance of digital media,lead young people to cultivate a scientific consumption concept with values and rationality,create a healthy consumption atmosphere,and adequately address the negative effects of capital logic and consumerism.