社会加速视域下“电子榨菜”现象的演变、叙事及传播

Evolution, Narration and Dissemination of the Phenomenon of “Digital Pickled Vegetables” from the Perspective of Social Acceleration

在当今的都市生活中,“电子榨菜”作为一种具备陪伴与消遣功能的视频形式,短时间内收获了大批的拥趸。以“电子榨菜”作为起点向前追溯不难发现,在诸如歌舞表演、报纸、广播、电视、ASMR、“泡面番”等诸多形式中均能找到“电子榨菜”的影子。在社会不断加速以及青年独居逐渐成为常态的时代背景下,相较于其“前身”,“电子榨菜”的现象级流行与其呈现出的叙事特点和传播特点密不可分。长期“食用”“电子榨菜”会导致受众感知钝化、社会认知异化,并可能引发视频版权纠纷等问题。

In today’s urban life,“digital pickled vegetables”,as a form of video with accompanying and entertaining functions,has quickly gained a large number of fans among young people in a short time.Using them as a starting point,it’s not difficult to find their shadows in song-and-dance performances,newspapers,radio,television,ASMR,“instant noodles cartoons”and other forms.Compared with its“predecessor”,the phenomenal popularity of“digital pickled vegetables”is closely related to its narrative characteristics and communication characteristics in the context of accelerating society and the norm of young people living alone.But at the same time,the long-term“consumption”of“digital pickled vegetables”will also lead to the passivation of audience perception,social cognitive alienation and may cause video copyright disputes and further problems.