海南椰雕图像叙事的数字化APP设计与推广

Design and Promotion of a Digital APP for Hainan Coconut Carving Image Narration

海南椰雕的继承与发展存在着工艺技术不精、缺乏图像创新的问题。从图像叙事角度解读椰雕图案所承载的历史含义,通过数字化研究以APP的方式呈现,对海南椰雕工艺品技艺传承和创新发展,深入挖掘地方元素并以艺术形态呈现,为椰雕融入现代设计、现代市场提供一条新途径。

There are problems with the inheritance and development of Hainan coconut carving,such as inadequate craftsmanship and lack of image innovation.Interpreting the historical meaning carried by its coconut carving patterns from the perspective of image narrative,through digital research presented through an APP,we aim to inherit and innovate the craftsmanship and development of Hainan coconut carving crafts,deeply explore local elements and present them in artistic form,providing a new way for coconut carving to integrate into modern design and market.