基于概念隐喻模型的红色文创产品设计研究

Research on the Design of Red Cultural and Creative Products Based on Conceptual Metaphor Model

通过运用认知语言学中的隐喻观点,构建理论模型,深入分析、融合和转变红色文创产品的意义表达和美学水平。随着隐喻理论的引入,更具创造力地将红色文化元素与现代生活方式相融合,激发用户对红色文化的思考,提升用户的使用体验,塑造具备红色文化特色的现代生活方式。这一研究为红色文创产品的设计和传播提供了新的理论视角,同时为实现红色文化的代际传承与发展提供了有益的参考。

By applying metaphorical perspectives in cognitive linguistics,a theoretical model is developed to comprehensively analyze,integrate,and transform the semantic and aesthetic aspects of creative products with red cultural elements.The use of metaphor theory encourages a more imaginative approach to seamlessly integrate red cultural elements into contemporary lifestyles,prompting users to reflect on red culture,enhancing their experience,and shaping a modern life enriched with red cultural characteristics.This research introduces a novel theoretical framework for designing and promoting red cultural and creative products and provides valuable insights for the intergenerational transmission and development of red culture.