乡村振兴的实现路径:可供性视角下乡村青年的数字媒介实践

The Path of Rural Revitalization:The Digital Media Practice of Rural Youth from the Perspective of Availability

媒介化时代的到来使数字媒介深嵌至乡村场域的运转逻辑中。其中,青年群体凭借自身对数字媒介的有效感知与高效能动,日益成为新时代乡村振兴战略铺陈的重要主体。在“想象可供性”理论的观照下,通过将乡村青年的数字媒介实践置入物质、中介与情感的理论分析架构中发现,媒介技术的社会性、中介平台的异质性与青年自身对数字媒介的情感体验成为勾连乡村青年媒介实践的三种关键性变量。乡村青年在对媒介的感知与“想象”中付诸多种实践方式,并对农村经济、社会与文化产生深远的现实影响。

The arrival of the medium has made digital media profoundly embedded in the operational logic of the rural sphere.Among them,youth groups,relying on their own effective perception and enhanced efficiency of digital media,have increasingly become an essential subject of rural revitalization strategies in the new era.Under the observation of the theory of“Imagined Affordance”,this paper puts the rural youth’s digital media practices into the theoretical analysis framework of materiality,mediation and affect,and finds that the sociality of media technology,the heterogeneity of intermediary platforms and the youth’s own emotional experience of digital media become three key variables that link the rural youth’s media practices.Rural youth have put into practice various ways in their perception and“imagination”of the media,which has far-reaching practical significance in rural economy,society and culture.