梗文化:当代青年社会心态之表征

Meme Culture:A Representation of the Social Mindset of Contemporary Youth

媒介发展推动“梗”由曲艺表现形式向日常生活话语变革,“梗文化”便是这场变革的产物。技术赋权使青年成为“梗文化”的主导者,相对应的,梗文化成为当代青年社会心态之表征。这种社会心态根源于社会现代化转型,可以概括为青年对共同体的矛盾心态和青年对权威的抗争心态。梗文化有助于缓和青年与社会间的关系。但这种缓和有着实践与认识的双重局限。“体验”而非“审视”梗文化,才能更好地理解在梗文化中自娱自愈的当代青年。

The development of media promotes the shift of“meme”from the expression of folk art to the discourse of daily life,and“meme culture”is the product of this shift.Technological empowerment has made young people the leaders of meme culture,which in turn has become a representation of the social mindset of contemporary youth.This social mindset is rooted in a shift towards social modernization,which can be summarized as ambivalence towards the community and resistance to authority among young people.Meme culture is helpful to ease the relationship between youth and society,but this kind of easing has the double limitation of practice and cognition.To“experience”rather than“examine”the meme culture,we can better understand the contemporary youth who entertain and heal themselves in the meme culture.