德语地区孔子学院网站主页多模态设计分析

A Multimodal Study of Confucius Institute Websites Design in German Speaking Areas

论文基于GeM模型的四个分析层次,使用Nvivo软件对德语地区23所孔子学院网站主页进行多模态话语分析,旨在通过量化分析呈现这些网站的主页在多模态设计方面的异同特征与设计问题。研究发现,在基础层,各主页使用的设计资源数量不一,类型不一,有的主页显示偏好图片或版式符号。在版式层,各主页的资源组合设计特征也不尽相同,尤其在亚区域内主页内容有重叠。在导航层,出现了布局设计原则不明晰现象。在修辞层,举例、重述、解释和证据是23项主页内主要的四类图文修辞关系,说明网站主页已经具有资源语义设计意识,但仍有四分之一的网页图文之间尚缺乏直接的修辞关系,这不利于网页浏览者理解。

Based on GeM model,this paper uses Nvivo software to make a multimodal discourse analysis of the home pages of 23 Confucius Institutes websites in German-speaking areas.The purpose is to present the similarities,differences and design problems of multimodal design of the pages through quantitative analysis.The results show that in the basic layer,the number and type of design resources are different,and some home pages display preference pictures or layout symbols.In the layout layer,the resource combinational design of each home page is also inconsistent,and the sub-regional content overlaps.In the navigation layer,the design principles of some pages are not clear.In the rhetoric layer,example,restatement,explanation and evidence are the main rhetorical connections between graphs and texts,which shows the pages'awareness of resource semantic design.However,about 1/4 lacks direct rhetorical connections,which can be hard to understand.