新发展格局下江苏省农产品区域公用品牌建设路径研究

Research on the Construction Path of Regional Public Brand of Agricultural Products in Jiangsu Province under the New Development Pattern

农业竞争力的核心是农产品的品牌建设,乡村振兴和农业现代化的实现同样依靠农产品的品牌建设这一重要引擎。农产品区域公用品牌作为品牌的特殊类型,一般建立在区域内独特自然资源或产业资源的基础上,具有区域的表征性意义和价值,对保护地方特色资源、产业转型升级和农民增收致富有着举足轻重的作用。江苏省作为农业大省,有着丰富且具有特色的农产品资源,更应积极探索农产品区域公用品牌的建设以带动农产品品牌的发展,从而有效提升农产品的附加价值,利用信息技术加速全省农业现代化的进程,从农业大省向农业强省发展。

The core of agricultural competitiveness is the brand building of agricultural products,and the realization of rural revitalization and agricultural modernization also relies on the important engine of brand building of agricultural products.As a special type of brand,regional public brands for agricultural products are generally established on the basis of unique natural or industrial resources within the region,with regional representational significance and value.They play a significant role in protecting local characteristic resources,industrial transformation and upgrading,and increasing farmers'income and wealth.As a major agricultural province,Jiangsu Province has rich and distinctive agricultural product resources.It should actively explore the construction of regional public brands for agricultural products to drive the development of agricultural product brands,effectively enhance the added value of agricultural products,use information technology to accelerate the modernization process of agriculture in the province,and develop from a major agricultural province to a strong agricultural province.